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E-commerce and web communication manager


Lucie VERBRUGGHE

Arrived in the Group in 2021, my job is to manage e-commerce activity and the digital communication of the Group. My missions are made of digital, marketing, communication and business; with a customer approach. From online sales strategy to customer loyalty, from the customer journey to e-merchandising, from webmarketing actions to the performance driving. I also participate in the definition and development of new projects in order to help to the digital transformation of the Group. To carry out my missions, I must always supervise a marketing and technological competitive intelligence in order to provide new solutions.

The collaboration with the wholes departments in the Group makes my job interactive, rich and especially exciting.